The easiest way to improve your Badminton game
With science-based education, profiling, programmes and support for your step-by-step development.
Education
The Badmintoo education system is developed with a holistic picture in mind. We provide structured, science-based courses to help you improve your understanding of the game at any level with a minimum input of time.
Profiling
All our subscriptions comes with Lifestyle profiling included. This profile is the start as it shows where are you now as a player and a person in general. Once this is completed you can narrow down to a technical (add-on), tactical (add-on), physical(add-on) or mental(add-on) profile.
Live Events
These are online events on and off court with a specific topic focus in each event. From how to perform specific strokes, how to deal with the pressure on court or individual and team challenges which are typical to occur at key points in time. Live events run twice a month for everyone on our second and third tier subscriptions.
Access to expertise
Very few people have access to experts in different categories and even fewer can chat with them to get their opinion.
This is a unique opportunity to talk to expert coaches and practitioners about your specific issue. We will consult with our expert advisor and get back to you typically within 24 to 48 hours.
Optional (add-on) products
Technical
profile
Create a snapshot of your current technical skills. Analyse one stroke at a time.
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Badminton programme
Interact personally with an coach-expert to create a bespoke environment for your development.
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S&C
Assessments
Understand your current strength and conditioning and use this to level up your physical capacity.
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S&C
programme
Professionally built Strength and Conditioning (S&C) programme is the way to improve your physical capacity.
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Personality
assessment
Unlock your high-performance with the power of our mental skills and personality profiles
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Remote expert
session
Interact personally with a coach or a niche-expert to help you create a bespoke environment for your development.
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Our team
Experienced professionals from relevant disciplines.
We are working with key people and companies to achieve our vision and mission.
Professional coach and researcher
Badmintoo position: CEO
Stefan has spent his life in badminton. Starting young as a player he transitioned quickly to coaching, understanding the impact he can have on players' life and career.
He has been a head coach, sport director and an educator for Associations and Clubs in Denmark and Germany.
Professor in Biomechanics
Badmintoo position: Chief Science Officer
Prof Mark King is a badminton player himself, having won multiple senior world championship medals. He has more than 30 years of experience studying human movement and research investigating technique in badminton and is also a member of BWF's injury prevention working group.
Researcher in Biomechanics
Badmintoo position: Education & Media
Yash is a researcher in sports science, currently pursuing a PhD at Loughborough university. He has played badminton for the last 16 years and aims to contribute to the game via his knowledge in biomechanics, motor control and skill acquisition.
Professor in Coaching
Badmintoo position: Advisor & Instructor
Professor Chris Cushion is a renowned figure in coaching and pedagogy. With Badmintoo.com, he aims to transfer his expertise to badminton integrating learning and practice design, game-centered coaching, coaching philosophy and more, to optimize coaching in badminton.
Professor in Psychology
Badmintoo position: Instructor
Professor Chris Harwood is a renowned sport psychology expert known for his 5Cs framework adopted by football clubs and his research on parents' role in supporting children's experiences. With Badmintoo.com, he aims to create courses for parents of badminton players to understand challenges and support their child's development.